The Read, Write & Roar! program has been a BC Lions staple for over 16 seasons now. I’ve been fortunate enough to be part of 10 of those seasons.
This program encourages kids to set reading goals which are then signed off on by their teacher. It’s all about the reading, which is what I love most about working on this product. The edutainment approach is at play here as we fuse fun, sporty content and crafts in with reading and writing content. Most popular of all, kids love being able to write a letter to the team mascot, Leo the Lion.
I have a soft spot for this client as they were one of my first. In the beginning I was given the freedom to illustrate, design, and write the content. I am forever thankful for this opportunity which lead to so much more. Presently, I oversee the program in a creative director capacity, leading with the same trust in my team as was afforded to me a decade ago.
All images copyright of Kidzsmart Concepts and their respective clients.