Being a sports fan and a science nerd, this project for the Boston Red Sox was easily one of my favourites to work on.
Game day activity book on the Kids’ Concourse at Fenway Park, which later evolved into a STEM curriculum workbook that merged baseball with science.
This program also included an interactive digital newsletter that went out to Kid Nation participants.
Illustration, design, layout, and copy. Collaboration with our stellar account management team, and Red Sox marketing team on creative direction. Art direction and execution within our talented studio creatives and proofers. Full credit to our team with whom I owe my gratitude, and a client who was a great partner in collaboration.
“Major League Baseball, over the past few years, has recognized the importance of marketing our brand to today’s youth in an effort to bolster the sport’s popularity as competition in the sports/entertainment industry becomes increasingly competitive.
To meet these goals, the Red Sox organization has revamped our Kid Nation fan club program and implemented our new “Calling All Kids” initiative. This includes redesigns and rebranding of locations within Fenway Park as well as a heavy push through print and digital media. Kidzsmart has been an integral part of this effort. Through a collaborative effort between the Red Sox marketing department and the folks at Kidzsmart, we have been able to create great new content through our Kid Nation Newsletter email blasts and physical activity books. This content has been extremely helpful in capturing young fans’ attention and exposing them to America’s pastime. Content-wise, we’ve covered everything from activities, player profiles, collectible posters, and STEM reasoning and problem solving puzzles to engage kids and make the game more relatable to them.
I believe the efforts from this partnership have been very successful and have added value to our Fan Clubs memberships while also helping us on the way to accomplishing our broader organizational goals.”
Marketing Rep/ Kid Nation Team Lead
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